Analysis Of Tencent A Chinese Investment Company...

The company I’d like to choose is Tencent in China. Tencent is a Chinese investment company established by Huateng Ma and Zhidong Zhang in 1998. Tencent has many services include social network, web portals, e-commerce and multiplayer online games. Tencent’s revenue was 2 billions more than Facebook in 2013. In 2014, it became the fifth biggest company in the contemporary world after Google, Amazon, Alibaba and eBay. Nowadays, it is one of the biggest companies who provide Internet service and it also has the most Internet service users in China. The position of Tencent to competing on analytics is to use analytics to ensure the leader position above Chinese Internet companies. Also, it actually has the ability to compete with other companies on analytics. As one of biggest company in the world, Tencent has the great ability to get the data through their social media platforms. Business has different degrees including reporting and analytics. By the data they got, Tencent not only can get what is happening with their customers, but also can predict what will happen in the future. As the book says, good analytical capabilities require good information management capabilities to integrate, extract, transform, and access business transaction data. Actually, Tencent also has good information management to complete the whole process of getting the important and accurate data what they want. By analytics, we mean the extensive use of data, statistical and quantitative analysis,Show MoreRelatedEquity Valuation Analysis Report - Ten cent Holdings Limited8305 Words   |  34 PagesValuation Analysis Report ACCT6111E Business Valuation Analysis Instructor: Professor Albert Tsang Team members Name Student ID Winnie Yam 1155025593 Sherry Zhang 1155023131 Fiona Tong 1093644801 Tommy Wu 1155021510 Robert Pun 1155026071 21 November 2013 TABLE OF CONTENTS 1.0 Executive summary [3] 2.0 Industry overview [4] 3.0 Company overview [6] 4.0 Financial statement analysis [12] 5.0 Profitability analysis [23]

An Definition Of Public Relations - 1322 Words

Introduction Public relations today is a complex profession practiced by hundreds of thousands of people around the world. Some public relations professionals are employed by a single organization. Others work for public relations firms that have many organizations as clients. Public relations people work for businesses, government agencies, professional and trade associations, nonprofit charities, schools and universities, hospitals, hotels, and many more types of industries. Unlike the practice of other professional fields, such as law and medicine, there are no regulations, but there is great responsibility Defining Public Relations For many decades both PR academics and practitioners have struggled to construct a single definition of what public relations actually are. In 1976, Rex Harlow made a bold attempt to summarize just what public relations are. Harlow started by identifying and analyzing as many definitions of public relations as he could. He ended up examining 472 definitions that had been put forth by other academics, practitioners and scholars since the early days of the twentieth century and interviewing nearly 100 current professionals. Out of that impressive research Harlow combined their common elements to produce the first global definition of public relations, quoted below: â€Å"Public Relations is the distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance and co-operation between anShow MoreRelatedThe Definition Of Public Relations Essay1344 Words   |  6 PagesDeconstructing the PRINZ definition of Public Relations Public Relations in New Zealand is widely useful, practised and builds up an organisation’s relationships with its publics. PR in short, is essentially about communication and relationship building. PRINZ [Public Relations Institute of New Zealand] (2009) defines PR as â€Å"The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics.† This essay will deconstruct and criticallyRead MoreEssay on Defining Public Relations983 Words   |  4 PagesAbstract The field of Public Relations is comprised of so many different functions, as well as conformable and applicable to a vast array of organizational settings and publics. Public Relations professionals cannot possibly commit to being proficient in all areas of required intellectual capacity, and so specialize according to their intrinsic skills. In the following essay, I will attempt to define Public Relations based on my own interpretation of the assigned reading, as well as other outsideRead MoreThe Public Relations Institute Of New Zealand Essay1435 Words   |  6 PagesPRINZ - the Public Relations Institute of New Zealand - defines Public Relations (PR) as â€Å"The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its target audiences.† In this essay I will critically assess PRINZ’s definition of PR through deconstructing the definitions into sections in relation to relevant PR theory such as the excellence theory, relationship management and the systems theory. The major part of the PRINZ quote thatRead MorePublic Relations Institute Of New Zealand Essay1495 Words   |  6 PagesThe Public Relations Institute of New Zealand (PRiNZ) describes Public Relations as this: â€Å"PR should be defined as deliberate, planned and sustained effort to establish and maintain mutual understanding and excellent communication between an organisation and its publics.â€Å" In order to wholly understand the reasoning of this elaborate definition it is best refined into three sections. This essay hereby endeavours to critically examine the PRiNZ definition of Public Relations against various modelsRead MorePublic Relations, Advertisement, And Marketing1014 Words   |  5 Pagesbetween public relations, advertisement, and marketing. They are very different and each has distinct characteristics that define their roles in the workforce. When public relations, marketing, and advertisement are used together they can be used to form a very successful plan if used to their full advantages. Worldwide, people aren’t sure what public relations role is in the workplace. Public relations is a planned communication that builds relationships between organizations (What is Public Relations)Read MoreEthics Of The International Federation Of Accountants1614 Words   |  7 Pagesbroad concept that everybody is somewhat familiar with but that still lacks some precise definition. Nonetheless public interest can generally be described as involving matters that are likely to affect a great number of people and that in turn people might want to know about. A more precise definition can actually be found in the statement of the International Federation of Accountants (2012: 2) who specify publics as â€Å"the widest possible scope of societyâ€Å" which include „individuals and groups sharingRead MoreRole Of A Business Relations ( Pr )1216 Words   |  5 PagesResearch paper : Public Relations The role of BA in Public Relations (PR) is to build, promote and preserve the good image of companies or institutions to internal stakeholders and external. For this, it sets the strategy and executes communication projects, transmitting the values, objectives and actions of the organization. His work turns to the external public (customers, suppliers and government officials) and for the internal (employees). Create programs of integration with the community andRead MorePublic Relations Institute Of New Zealand Essay1485 Words   |  6 PagesThis essay will deconstruct and critically assess the Public Relations Institute of New Zealand’s (PRINZ) definition of public relations. PRINZ defines public relations as: â€Å"The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its target audiences† To deconstruct the definition of public relations this essay must define and explain the key concepts, referring to theory and scholarly material. This essay will refer to the excellenceRead MoreThe Key Concepts Of Public Relations Essay1570 Words   |  7 Pagesabout Public Relations because the practice is constantly changing and adapting to the new ways of the world. PRINZ (Public Relations Institute of New Zealand) defines Public Relations as: â€Å"The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its target audiences†. Through out this essay I will be deconstructing and critically assessing this definition through clearly defining and explaining the key concepts of public relations, andRead MoreEssay on Public Relations1312 Words   |  6 PagesPublic sentiment is everything. With public sentiment, nothing can fail; without it, nothing can succeed. - Abraham Lincoln - Fundamentally, public relation is relations with publics. (Public Relations Writing, 2000, p.10) The publics can be any group of people that shares a common interest. Through communication in different ways organizations want to establish, develop and maintain a positive relationship with different groups. This is just a basic definition of public relation but in

Planning Dissertation Research in Business

Question: Describe about the Planning Dissertation Research in Business. Answer: Introduction It has been found that the attendance of black women is higher than the black men in schools. In every aspects of higher education, the black women are seen taking a lead over them. According to a recent study, they are the two thirds of the bachelors degree holders among all students. Through the research, the reason behind it will be brought to focus. Topic analysis According to Harper (2012), the Department of Education in Australia has conducted a research recently on 30 most renowned universities. The study has found a significant amount of gender gap. However, the number is smaller than the overall gender present across the nation. According to the study, in 23 institutions black women have enrolled more than the black men have. In 1940, 2% of black women were able to finish their higher education degrees, which was double the number of black men. The scenario has not much changed in 2015. However, some issues should be addressed. As discussed by Morris (2012), researchers have shown that the black women are more serious about their occupation. They are seemed to be joining other professional fields such as management, engineering, law and medicine because they have fewer opportunities in the blue-collar jobs. Black women do not get adequate wages there. He added that in such a situation, they are bound to achieve higher degrees for a better job. However, the black boys have no such problems because they get proper wages both in white-collar and in blue-collar jobs. Again, they have the physical ability to perform the labor-oriented tasks in mining and other heavy industries. Therefore, higher educational degrees matter less to them. Hunter Yap M (2014) opined that many educationists have also found the higher incidence of school disciplinary and behavioral problems among the black men. These are the non-cognitive factors or the socio-cultural aspects, which frame a students behavior. The academic mindset, perseverance for learning, and academic performance all are dependent on the social skills of a student. According to Shen (2013), it has been seen that the black boys lag behind when it comes to cooperation, responsibility, empathy, and assertion. Black women are more adoptable to the situations than the black boys are. Therefore, it is important to empower those boys for an improved academic behavior. Problem statement The focus is now to answer the queries of some of the problems. The dissertation paper will be based on solving the problems related to the topic. These are as follows: How can the black men be motivated to attend schools? What are the academic behavioral problems found in black men that need to be solved? How can the academic behavioral problems in black men be solved? How can the teachers and the parents contribute in solving the prevalent problems? Conclusion The prevalent gender gap is not only a problem found in Australian educational sector. In many areas of United Stated of America, where gender diversity is a serious issue, one can find the gender gap. Black women achieve higher degrees and get better jobs than the black men get. This situation must be overcome for a stable situation within the society. This dissertation will find out the solutions. Reference Harper, S. R. (2012). Black male student success in higher education: A report from the National Black Male College Achievement Study. Hunter, B., Yap, M. (2014). Income, work and education: insights for closing the gap in urban Australia. Morris, E. W. (2012).Learning the hard way: Masculinity, place, and the gender gap in education. Rutgers University Press. Shen, H. (2013). Mind the gender gap.Nature,495(7439), 22-24.

The Festival of Ramadan Essay Example

The Festival of Ramadan Essay a) Describe what happens at the fast of Ramadan For Muslims, Ramadan is a very special time of the year. Not only is it special, the ninth month is also drastically different to any other part of the Muslim calendar. The most obvious aspect of Ramadan, when viewed from outside, is the fasting undertaken by most Muslims. They are required to refrain from eating, drinking, sexual intercourse and smoking from just before dawn to after sunset every day. However, not all Muslims will abstain from eating and drinking during the daylight hours throughout the month of Ramadan, those who are young, (often below the age of 15,) old, ill or travelling are exempt. Extreme examples of fasting, rarely seen in non-Muslim countries even forbid the swallowing of saliva or phlegm. In strict Islamic countries such as Saudi Arabia, it is not uncommon to see Muslims carrying buckets with them in which to spit, preventing them from having to swallow their saliva, which would, in their eyes, invalidate their fast. We will write a custom essay sample on The Festival of Ramadan specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Festival of Ramadan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Festival of Ramadan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Muslims will often eat one meal before dawn, suhoor. This is often eaten very early, and some Muslims return to bed afterwards. The fast is ended with a small meal called iftar, which is taken as soon as possible after the sun has set. Iftar often comprises of dates and a glass of water, following the example of Muhammad (pbuh). However, physical restraint is far from the only aspect of Ramadan. It also involves many spiritual restraints; Muslims must strive to avoid cheating and lying, whilst also making extra efforts to be charitable and to appreciate what they have. Despite these restrictions Ramadan is not only a time of restraint, as fasting, self-control and moderation alone cannot make someone a good person or a good Muslim. Extra actions must also be undertaken. These can involve good deeds or charitable work, whether this be directly or through fundraising. During Ramadan, Muslims may attend extra prayers, (Tarawih), each night at the Mosque. Every evening, one-thirtieth of the Quran is recited, so that, come the conclusion of the month, the whole Quran has been read. Muslims will strive to read the whole Quran at least once throughout Ramadan. Laylat-ul-Qadr, or the night of power, is when Muhammad first received the Quran. It usually occurs within the last ten days of Ramadan, and Muslims may celebrate it by spending the entire night in the Mosque, often reading the whole of the Quran. Throughout Ramadan, Muslims will often greet others with, Ramadan Kareem or Ramadan Mubarak, which means a happy, successful and blessed month. In Muslim countries, Ramadan can change public life dramatically. Life during daylight hours will generally slow down, with many people resting and concentrating on the fast during the day and working during the evening. The end of Ramadan is marked by the feast, Id-ul-Fitr. This day commonly revolves around family. Zakat is often given on this day, and Muslims may also give extra alms to help those who are worse off, enjoy a better Id. On the morning of Id-ul-Fitr Muslims may attend special Id prayers at the Mosque. The day and evening are spent socialising, feasting and giving presents. As Id-ul-Fitr is such a special day of the Muslim calendar, new clothes are often bought for the occasion. At Id, many Muslims will give money known as Zakat-ul-Fitr. This is not compulsory, as Zakat is, but many people feel more obliged to give after experiencing the hunger of those in need throughout the month of Ramadan. The amount given will often represent the cost of a meal for each member of the donors family. b) Explain the importance of Ramadan to Muslims and ways in which it may affect their lives Ramadan is hugely important in the lives of Muslims. It is the fourth pillar of Islam and is compulsory for all Muslims who are able to complete it. The fact that it is a pillar of Islam also makes following it an act of Ibidah It is also important as Ramadan is the month during which the Quran was first revealed to Muhammad by God in 570 CE. This makes it a very holy month as the Quran and its revelation to the prophet are the basis of the Islamic faith. Massoud Shadjareh, chairman of the London-based Islamic Human Rights Commission, stated that The best thing for a Muslim is to continue his or her life as normal. This is the real test. This implies that a Muslim should strive to allow fasting to have as little an effect on their life as possible. However, there are some inevitable effects from fasting. It will have both positive and negative effects. Firstly it will help them learn self-discipline, which is a hugely important characteristic for a Muslim to have. Self-discipline helps Muslims abide by Allahs will, as many aspects of their lives depend on it, such as keeping prayer times and not giving in to temptations which surround us. This is especially important for Muslims in non-Islamic countries, who often also have to resist peer pressure as well as the temptation itself. Ramadan also helps Muslims have a greater appreciation of Allahs gifts to them and they will be better able to understand the plight of those less fortunate than themselves, who do not fast out of choice, but out of necessity. One of Ramadans other main benefits is that it strengthens the Ummah through unity, those in more economically developed countries can have more empathy for those in less economically developed countries; being able to identify with their difficulty concentrating on being a good Muslim, obeying Allah and focusing on Allah during prayers whilst also being consumed by hunger. Ramadan also helps Muslims purify their minds and bodies, which are a gift from Allah and therefore need to be treated with the utmost respect. However, it will have negative effects, one of these a problems undertaking physical activities. This can affect both a Muslims career and their leisure time, especially in non-Muslim countries. Manual workers will have less energy, and will find their workload more difficult. They may also suffer from dehydration, headaches, weakness and nausea. However, it is not only manual workers who will suffer these conditions. To a lesser extent, Muslims in other careers will also suffer, especially in a hot environment or climate. The importance of Ramadan goes further than this however, it was commanded by Allah and is one of the compulsory five pillars of Islam. Many Muslims may argue that as it is a struggle which enables them to become a better person, this means Ramadan is often seen as a Jihad. Ramadan may only last a month, but its impact should continue throughout the year. It is an annual lesson in becoming a better person and a better Muslim. If its effect does not last into Shawwal then it has been unsuccessful. This is another reason why Ramadan is so important for Muslims; it has such a huge impact on their whole lives, during the month and beyond it. c) For Muslims, fasting has both advantages and disadvantages, How far do you agree? Give reasons to support your answer, and show that you have thought about different points of view. You must refer to Islam in your answer. I agree with this statement as Ramadan has advantages such as teaching self-discipline, but also has obvious disadvantages such as illness caused by dehydration or hunger. However, some Muslims may disagree, saying that fasting only advantages. They would argue that illness is not a disadvantage, just a trial that must be overcome in order to become a better person. It is not a problem with Ramadan, but an essential part of it, without which Ramadan would be pointless. Some people may say that there are only disadvantages of Ramadan, especially in non-Muslim countries where public life continues as normal. Muslims in careers requiring concentration, quick thinking or strength and stamina may be hindered by dehydration or hunger. Medical careers for example may have life-endangering consequences from bad decisions. Some may argue then that fasting is the wrong thing to do as it is selfish, failing to take into account the welfare of those under a Muslims care who may be put in danger by a famished carer. Some other may agree with this statement, saying that although fasting may teach a Muslim a degree of self-control, do we really need to deny ourselves things in order to become a better person? Surely we are defined as a person by what we do, not by what we do not; the only way to become a better person, both in the eyes of people and of God is to help those in need, not put ourselves in their position. Others may also agree that Ramadan does not have any advantages as it does not put a Muslim into the position of a person living in poverty, as they are not suffering from long term effects of malnutrition and most are guaranteed iftar and a large meal once the sun has set, something alien to those in extreme poverty. To conclude, I feel that most Muslims would disagree with this statement, as they feel that any act of Ibidah can have only advantages. However, many people may also disagree, saying that there are advantages as it develops a persons character, but it also has physical disadvantages.

Cyber War essays

Cyber War essays Consider the following scenario set some time in the near future: A Middle East state decides the time is ripe for a power grab in the Persian Gulf and directs its threat to an oil-rich neighbor that the United States is pledged to protect. The aggressors elect not to challenge America in a head-on military confrontation. Instead they prepare a more insidious assault. In the United States and abroad among U.S. allies, a pattern of computer mayhem begins to emerge in a cascading sequence of events. Actually, the war has already begun but no one in the United States yet realizes it; logic bombs and computer viruses don't make much noise. A three-hour power blackout in a Middle Eastern city has no reasonable explanation, misrouted freight and passenger trains collide, killing and injuring many passengers; malfunctions of computerized flow-control mechanisms trigger oil refinery explosions and fires, electronic "sniffers" sabotage the global financial system by disrupting international fund-transfer networks, causing stocks to plunge on the New York and London exchanges. Television stations in the Middle East lose control of their programming and a misinformation campaign of unknown orchestration sows widespread confusion. Computerized dial-in attacks paralyze the phone systems at bases where U.S. troops are scheduled to begin deployment; computers at U.S. military bases around the world are strickenslowing down, disconnecting, crashing. More ominous, some of the military's most sophisticated computer-controlled weapon systems are exhibiting flickering screens and other signs of electronic malaise. Even though U.S. intelligence indicates hostile military intent by the aggressor, there is still no solid information on who is behind the events that have undermined the country's ability to respond to the threats. The reluctant conclusion is that unknown elements have launched a Cyber War Attack against the United States. This re...

Avenge vs. Revenge

Avenge vs. Revenge â€Å"Avenge† vs. â€Å"Revenge† â€Å"Avenge† vs. â€Å"Revenge† By Mark Nichol What’s the difference between avenge and revenge? They can be used interchangeably as verbs, though avenge is more common and revenge is used more often as a noun. Both avenge and revenge, which share the Anglo-French root venger, meaning â€Å"to avenge† (ultimately from Latin vindicare, whence also vindicate and vindication), mean â€Å"to take vengeance, to retaliate for a wrong.† (The former is slightly more exalted in tone than the latter, implying righteous retribution rather than mere payback.) Unlike revenge, however, avenge is not used in noun form to mean â€Å"vengeance, retaliation.† In addition, one who avenges is an avenger, but there is no parallel form based on revenge. Venge, an obsolete variant, is the basis of the noun vengeance, which has a literal meaning nearly synonymous with revenge (as with avenge and the verb revenge, vengeance has a more elevated connotation than the noun revenge), but in the idiomatic phrase â€Å"with a vengeance,† it means â€Å"excessively† or â€Å"vehemently.† The adjective vengeful (and the adverb vengefully and the noun vengefulness, meaning â€Å"the quality of feeling vengeful†) also stems from the archaic form. One can also be said to be revengeful, and to act revengefully or to feel revengefulness, but these are needless variants of the simpler forms described above. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Wether, Weather, Whether"Replacement for" and "replacement of"Neither... or?

Making the Decision Research Paper Example | Topics and Well Written Essays - 250 words

Making the Decision - Research Paper Example Therefore, this approach can be leveraged to enhance the managerial staff. In most organizations, the managers make difficult decisions regarding the finance department. Therefore, the analytical approach is quite efficient in solving the financial predicaments. Research asserts that managers who employ the analytical technique always arrive at the best alternatives and solutions (Nowduri, 2010). Research asserts that team projects are common in the contemporary business world. There are several decision-making strategies that can be employed in team-decision making. Team leaders should ensure maximum participation during the decision-making procedure. Voting can also be employed especially when there are several conflicting opinions amongst the members of the team. Furthermore, the team leader can also use other anonymous contributions in order to ensure that the decisions made are from experts. The leader of the team can also establish group priorities, which help the team in selecting the best options from various alternatives. These decision-making strategies are quite useful in the decision-making procedure (Lunenburg, 2010). Geogr, E. (2012). Managing communities and managing knowledge: Strategic decision making and store network investment within retail multinationals. Journal of Economic Geography, 12(2), 539-565. doi:10.1093/jeg/lbr038 Lunenburg, F. C. (2010). Group decision making: The potential for groupthink. International Journal of Management, Business, and Administration, 13(1), 1-5. Retrieved from http://www.nationalforum.com/Electronic%20Journal%20Volumes/Lunenburg,%20Fred%20C.%20Group%20Decision%20Making%20IJMBA%20V13%20N1%202010.pdf Nowduri, S. (2010). Management information systems and business decision making: Review, analysis, and recommendations. Journal of Management and Marketing Research. Retrieved

Social research methods Essay Example | Topics and Well Written Essays - 1500 words

Social research methods - Essay Example These people were of different classes as well as encompassing other races. STUDENT EMPLOYMENT QUESTIONNAIRE Answer the questions below appropriately. Note that comments are optional, you can write them if you wish. 1. What is your gender a. Male b. Female 2. Are students able to balance education and work? a. Yes b. No a. Can work stress and academic stress overwhelm the students? b. Yes c. No 3. Is student employment healthy for the students? a. Yes b. No 4. Can students be competitive in their various jobs without experience? a. Yes b. No 5. Which school students are allowed to enter the employment field? a. Primary school students b. High school students c. College/university students 6. Does student employment help students pay their fees? a. Yes b. No 7. Are there limitations in student employment? a. Yes b. No 8. Does student employment contribute to their working experience? a. Yes b. No 9. Does student employment give students extra money for enjoyment that can make them for get about their schoolwork? a. Yes b. No 10. Can work stress and academic stress overwhelm the students? a. Yes b. No 11. Do students find time to study when employed? a. Yes b. No 12. Is there a job limit for the students? a. Yes b. No Reasons for Using Simple Questionnaire Model This report used the above design of questionnaire called simple questionnaire because it is clear and specific. ... se the questions are framed in a way that an individual cannot ignore them in the sense that they are very simple and a person is only required to share his or her view through choosing between yes and no. The comment box is optional and it is only placed for those who love to explain themselves. The main reason I did not to use the other complex questionnaire is that several people could not respond to them since they need a lot of time for an individual to explain his or her views. Besides, this type of questionnaire was the best to use because the subject of research is controversial in the sense that some people it while other does not. Therefore, it is a good opportunity for the public to share their views through responding to the questions. Part B Micro-Level Data Analysis and Interpretation It is evident in the tables and graphs below that there are social-economic differences in health and lifestyle. Health is examined in terms of General Health Questionnaire (GHQ-12) while lifestyle behavior is examined in terms of social support in the society. GHQ-12 data was acquired from the 2004 Health Survey for England cohort (n=3705). The configuration equation modeling was employed to evaluate the robust of the one-dimensional design, the present ‘best fit’ three-dimensional design and a one-dimensional design with retort bias. The best and suitable model that was employed was evaluated for standards error of measurement, reliability and free from discrimination. Questions and Answers 1. Are men more or less likely to have a high (over 4) GHQ-12 score? What does this indicate in relation to psycho-social wellbeing? There is no doubt that men are less likely to have high GHQ-12 score as compared to women. According to the 2005, Health survey conducted in England,

Harry Potter’s Influence on Society Essay Example for Free

Harry Potter’s Influence on Society Essay Its important to remember that we all have magic inside us. (J.K. Rowling, scholastic book fair promotion, October 1999) One of the most influential novels of this generation is the Harry Potter Saga. Since the first book was published in 1997 these novels take you on a breath-taking adventure through witch-craft and wizardry. How has this saga written by J.K. Rowling been an influence on society you ask? Come explore how Hogwarts the school of witch-craft and wizardry made its way from a small fantasy school in England to a worldwide phenomenon. It all starts with the author; J.K Rowling is the master-mind behind these magical books. Born on July 31st, 1965 as Joanne Rowling she decided to go under the name J.K for her books. She chose this because her key target readers were young boys and she thought that they would not want to read a book by a female author although she was mistaken. The idea came to her while she was on a four hour delayed train trip from Manchester, England to London. She saw a young boy sitting across from her and started to create a story for this him. She decided his name would be Harry and he was on his way to attend his first year at a school as a wizard. This is what started the successful journey that would change reading for our generation. The Harry Potter saga is made up of seven novels. (Listed below in order) * Harry Potter and the Philosophers Stone ( Sorcerer’s Stone) * Harry Potter and the Chamber of Secrets * Harry Potter and the Prisoner of Azkaban * Harry Potter and the Goblet of Fire * Harry Potter and the Order of the Phoenix * Harry Potter and the Half –Blood Prince * Harry Potter and the Deathly Hallows These books follow the life of Harry Potter a young wizard who has been through something you cannot imagine. Both of his parents were murdered when he was just a baby by Lord Voldemort ( who plays the villain in the story). Harry Potter was present while this happened but he survived the killing curse with only a minor scar on his forehead. He survived because mother’s love for him was so powerful that it somehow protected him from the curse that took his parents lives. Since he was orphaned he was living with his aunt, uncle and cousin just outside of London, England. When he turned eleven years old he received an invitation to attend the Hogwarts school of Witch-craft and Wizardry because he was wizard. While on his way to Hogwarts he comes to learn that he is famous for the events that lead him to have just mere scar on his forehead and being the only wizard to survive a killing curse. On the Hogwarts express he meets two young wizards who eventually become his best friends, Hermione Granger, and Ron Weasely. Each book is a new school year which comes with new tasks and new level of maturity. Throughout the novels we come to understand that Harry Potter has the same problems as a everyday teenager but there is extra level of responsibility because along with magic comes consequences. There is two ways that magic can be used. There’s good magic but there is also dark magic and both of these are seen within the Harry Potter novels. Voldemort being the villain is constantly in a fight with Harry. This is where the theme of the story comes in. The theme of the Harry Potter novels is good vs. evil. Harry represents the good character and Voldemort represents the evil. The only way for Harry to be free of the evil spirit is to kill him. Harry uses dark magic to do so but uses it in defense. Along every step of the way Harry’s two best friends where there to help. When he needed advice or someone to lean on the both Ron and Hermione were always there. Without them Harry Potter would never have been able to demolish the evil character and enjoy his life to the fullest. That is the moral of the story, love can overcome evil and if you have support system you can do anything. That is something as human beings we should keep with us for all time. Morals are something we can learn from reading but because sometimes we get distracted by technology and materialistic items we forget that. J.K Rowling was taking on a generation that was attached to technology and attracting them back to reading. This may be the largest impact the Harry Potter Saga has had on society. Reading is somehow lost in this generation and many people do not realize the importa nce of reading. Reading enhances vocabulary, helps speech, and really broadens a person’s understanding and tolerance. Reading always teaches you something, from Harry Potter we learn that evil cannot stand in the way of love, and no matter what has happened you can always get through it if you have people to support you. J.K Rowling also focused on one other important detail, imagination. Reading allows you to use your imagination to come up with scenarios for you self. It allows you to build your artistic ability and creativity by doing so. Creativity stems from imagination; this means without an active imagination there would be no creativity whatsoever. Imagination allows you to transport into a fantasy world and experience things you would not be able to in reality. One important thing about imagination and creativity is that is undefined. Every single person views it differently and there is no right or wrong answer. J.K Rowling took this into consideration while writing her books and many people think because she created such a conversely topic that it opened the public up to the books. But one thing everyone can agree on is that this book changed our generation. Michelle McMorrow Ramsell the director of Tuscarawas Public Library says in a news paper article that: â€Å"The popularity of the Harry Potter series made reading a cool thing and made reading a cool thing to talk about with friends. The time that Harry Potter was released was is when technology started to become a major part in our generation. Harry Potter books got millions of people involved from the middle-school age level and up.† This is one of the reasons Harry Potter is such an influential book. Not only did it bring people back into reading but it also has characters that people can relate to. J.K Rowling started to write because she was an English major and it was a passion of hers but as she got more into depth with the books she started to make all the characters relatable. She started writing the book when her mother fell ill, but quickly after her mother passed away and that is when she decided she would use this idea for the book. She knew what it felt like to lose someone who was so important so that is where she came up with the idea for Harry to lose his pare nts. Many people know what it is like to lose someone important to them and when someone else dealing with the same thing it makes you feel like you are not alone. J.K Rowling was diagnosed with clinical depression in 1993, she needed a way to escape real life and she chose this with Harry Potter. She decided to add the dementors, the creatures who are known as the soul-sucking creatures who are constantly after Harry because of the way she felt. She thought that a good way to come out of depression is to be sidetracked in a way, and Harry Potter was her way out of reality and she took that into consideration. She also tried to relate most of her characters to people she knew when she was younger. J.K Rowling says that she sees a lot of herself in Hermione. Hermione comes off as a know it all sometimes and J.K says that’s how many people saw her when she was young. The Wesely’s were a poor family that did not have much, she was able to relate to this because before Harry Pot ter she was in that place for a long time. Ron was also based on J.K Rowling’s best friend Shane Harris. She also saw herself as Harry because there was always something she was trying to fix and she was not a quitter. She was never going to give up in what she believed in and it helped her get through many hardships she faced throughout her life just like him. Reading books can allow you to escape reality and maybe even sometimes solve a problem which is what she was trying to accomplish. The Harry Potter books were such a success that they were turned into a film series starring Daniel Radcliffe, Rupert Grint and Emma Watson. The entire film series made 7.7 billion dollars and is also one of the top highest grossing films of all time. The first movie premiered in 2001 and the last being in two parts finished in 2011. Over the last ten years J.K Rowling worked closely with the script writers because she wanted it as close to the books as possible. The movies success made the young actors Hollywood superstars and it al so had a huge impact to our generation. The movies and books are translated into 67 different languages, so no matter where you live or what language you speak you can get a taste of the magic. It was a family movie that everyone can enjoy together and seeing the magic come alive on screen really touched people all over the world and that also made an impact on society. Many things have evolved from the novels and the movie is not the only one. On June 18th 2010, Universal Studio’s opened up a new Theme park named: The Wizarding world of Harry Potter. Here you can experience the magic of Hogwarts in real life. You can you visit the Hogwarts castle, Three-broom sticks diner, Honeydukes sweet shop, Ollivander’s wand shop, Zonko’s joke store, and dervish and banges quidditch equipment store. These are all places that are in the movies and books and after ten years there finally a reality. â€Å"I used to leave set wishing I was at Hogwarts and that Harry Potter was real life. I got to experience the magi c of it but normal kids didn’t and now because of the theme park they can, and it’s wicked.† Daniel Radcliffe( interview in 2010 about the Theme Park) This is a huge impact on society because there is not anything like this visting the theme park gives you the full experience and your imagination really comes to life. Daniel Radcliffe believes that â€Å"The wizarding world of Harry Potter has the potential to be a fantastic memory that kids will take with them, that will be something that stands out with them for a long time.† ( interview about the theme park 2010) This is a true fact and everyone who visits seems to capture some of the joy and take it with them where ever they may go. Pottermore is also another place to experience the Hogwarts school of witch-craft and wizardry. A website created by J.K Rowling in order to keep the Harry Potter Saga alive after the seventh book and the eighth movie being completed. She did this in response to her fan base being so strong. â€Å"So I’d like to take this opportunity to say thank you because no author could of asked for a more wonderful, diverse readership. I’m thrilled to say that I’m now in a position to give you something unique. An online reading experience unlike any other and its called Pottermore. It’s the same story with a few crucial editions; the most important one is you. Just as the experience of reading requires the imagination of the author and reader work together to create the story, so Pottermore will be built in part by you the reader. The digital generation will be able to enjoy a safe, unique online reading experience built around the Harry Potter books. Pottermore will be the place where fans of any age can share, participate in and re-discover the stories. And I will be sharing additional information that I’ve been holding for years about the world of Harry Potter. I hope to see you soon.† (J.K. Rowling on Pottermore.com) By visiting this website you can go through journeys of the books and through every chapter you visit you learn something new about the wizarding world. Like the books and movies you get sorted into a house: Gryffindor, Ravenclaw, Hufflepuff, and Slytherin, here you get to experience life as if you were a student. Just like the book you earn house points, make friends from many houses, brew positions, casts spells, attend quidditch matches , take journeys through diagon ailey ( located in London where the shops are), visit the wizarding bank and really experience life as a virtual Hogwarts student. As you can see the Harry Potter novels really do influence society. There has been over a million copies of the books sold, eight successful films translated into 67 languages, a enchanting theme – park, amazing websites, and even merchandise which includes, shirts, stickers, hats, sweatshirts, wands, anything you can think of. It is a spectacular story that has transformed reading. Most people before the Harry Potter series thought reading was boring and that TV. and the internet were more entertaining, but after reading it they changed their mind. J.K Rowling created an imaginary story that was still relatable and people will remember this book for years to come. â€Å"There’s always room for a story that can transport people to another place, and I feel I completed this task with Harry Potter.† ( J.K. Rowling on the success of her novels.)

Story Of Anne Moody :: essays research papers

In America, the fortie s and fifties was a time of racism and racial segregation. The Declaration of Independence states â€Å"all men are created equal† and America is viewed as the land of equal opportunity. However, blacks soon found the lack of truth in these statements; and with the Montgomery bus boycott marking the beginning of retaliation, the civil rights movement will grow during the mid – sixties. In the autobiography, Coming of Age in Mississippi, Anne Moody describes the environment, the thoughts, and the actions that formed her life while growing up in the segregated southern state of Mississippi. As a young child, Moody accepted society as the way it was and did not see a difference in the skin color of a white person as opposed to that of a black. It was not until a movie incident did she begin to realize that the color of her skin made her inferior. â€Å"Their whiteness provided them with a pass to downstairs in that nice section and my blackness sent me to the balcony. Now that I was thinking about it, their schools, homes, and streets were better than mine.† Soon after Moody entered high school, Emmett Till, a fourteen-year-old boy from Chicago, was killed for whistling at a white woman. â€Å"Emmett Till’s murder had proved it was a crime, punishable by death, for a Negro man to even whistle at a white woman in Mississippi.† Although her mother refused to give an explanation of the organization, Moody learned about the NAACP from one of her teachers soon after the incident. It was at age fifteen that Moody really began to hate people. Not only did she hate the whites that committed the murders, but she also hated the blacks for allowing the horrid actions to occur. When there were rumors about black men having sexual relationships with white women, Negro men became afraid even to walk the streets. One of Moody’s high school classmates, Jerry, was beaten after being accused of making telephone calls to a white operator with threats of molesting her. Even more tragic was the Taplin fire. A whole family was burned in the Taplin family home and although the police tried to blame it on a kerosene lamp, the blacks knew it was purposely started with gasoline. To get away from all the horrifying things going on in her town, Moody leaves to stay with family members in Baton Rouge.

John Proctor Essay

Everybody has come across someone who at first seemed like a nice, genuine person, but as secrets from the past come out, opinions change about that person. In the play written by Arthur Miller, The Crucible, John Proctor is a well respected farmer. John is hiding his secrets from his past to protect his reputation throughout the town. John Proctor’s main traits are that he is brave, extreme and dignified. Bravery is a trait that suits John Proctor well. When Proctor tried to convince everyone that the girls were lying, this was an instance of bravery because children were thought of as the vice of god and they were free of sin. Proctor also fought the court trying to keep them from convicting his spouse even though nobody else would dare to do. John says in court, â€Å"I’ll tell you what’s walking Salem, vengeance is walking Salem. We are what we always were in Salem, but now the little crazy children and jangling the keys of the kingdom, and common vengeance writes the law! This warrants vengeance! I’ll not give my wife to vengeance!† Another quality that made him brave was when he confessed to the court that he had an affair with Abigail just to save his life. John says, â€Å"I have known her sir, I have known her.† John Proctor being brave is obvious but he can also be very extreme at some times. An instance of Proctor’s extremity was when he shouted, â€Å"I say – I say – God is dead!† and that he will see all of them burn in hell. That statement implied to the court that Proctor worshipped the Devil and committed perjury. When Proctor tore the warrant issued for the arrest of Elizabeth, it showed his ability to defy the court and in a way his religion because the court was controlled by religion. Keeping Mary Warren from court was extreme because he was keeping her from doing her duty and from feeling important for the first time. Even if one is brave or extreme, this doesn’t mean that they cannot be dignified too. Proctor acted dignified when he tries to please his wife in every way after he admitted to having an affair with Abigail. He did this by doing what she said and not complaining and acting nice and calm. He also exhibits dignity when he signs the confession and then later tears it up. This showed that he cared more about his belief and his name than he did about his life. By not buckling under pressure, Proctor was able to refuse to give into Danforth’s and Abigail’s power of persuasion, which showed a great deal of dignity. John Proctor is a character who seemed like a nice, honest man. But, as his secrets were revealed, we noticed he was a man with a past that he could not erase. John was hung for his crime, rather than destroying his name by the towns people knowing him for his crime.

Community Corrections Essay

Introduction: 1. Corrections and the tools used to punish and rehabilitate offenders. 2. Introduce Community Corrections. 3. Introduce Thesis- A community corrections sentencing strategy applies a range of intermediate punishments and would better meet the needs of the penal system, convicted offenders, and the community by lowering costs and prison overcrowding, while keeping intermediate crime offenders out of jails and prisons. Body Paragraphs: 1. How Community Corrections provides alternatives to imprisonment. 2. How Community Corrections is designed to consider both the safety of local residents as well as the treatment and rehabilitation needs of the offender. 3. How Community Corrections reduces prison overcrowding. 4. How Community Corrections allows judges’ a more graduated sentencing system that offers an selection of intermediate sanctions including fines, community service, electronic monitoring, house arrest, intensive probation and boot camps. Conclusion: How a Community Corrections sentencing strategy is effective in its ability to help rehabilitate offenders and keep prisons clear of intermediate offenders. Reference Page: APA formatted reference page. Using community corrections to better meet the needs of the penal system, convicted offenders, and the community. The United States correctional system serves two main specific functions in relation to criminal offenders. The correctional system serves as a tool for punishing offenders and forcing the offender to pay for their crimes, it also serves as a means for rehabilitating offenders and preparing them for successful reentry into society. The correctional system today uses probation, parole, imprisonment, and the death penalty to both punish and rehabilitate offenders. A community corrections sentencing strategy applies a range of intermediate punishments and would better meet the needs of the penal system, convicted offenders, and the community by keeping intermediate crime offenders out of jails and prisons. Community corrections describes programs that provide alternatives to the imprisonment of offenders in jails or prisons. These programs include activities located in the same areas in which offenders live and work. Community corrections options are designed to consider both the safety of local residents as well as the treatment and rehabilitation needs of the offender. According to (Morris & Tonry, 1990), a more comprehensive sentencing strategy that relies on a range of intermediate punishments including; fines, community service, intensive probation, and electronic monitoring would better meet the needs of the penal system, convicted offenders, and the community. Community corrections can be very beneficial to the individuals who are placed on probation in a sense that it gives them a second chance to redeem their wrongs in society. (Foster, Burk, 2006). Community corrections vary from city to city and state to state, and were originally decentralized under the control of local courts. (Foster, Burk, 2006). Currently, community based alternatives to prison are either state run programs, or county run programs subsidized by the state. Community corrections affect society in a number of positive and negative ways. The positive effect is that probation cuts down on prison and jail costs, and can save hundreds of thousands of tax payer dollars that it would cost to feed and house offenders if they were sentenced to prison or jail. A negative effect on society is that you honestly cannot determine whether, the probationer or parolee will abide by the terms of release. Most prisons are experiencing overcrowding. Several states in the south were ordered by federal mandate to either relieve the overcrowding of the prison system or adapt to other forms of corrections (Petersillia, 1998). This created the concept of intermediate sanctions. Intermediate sanctions are the end result of the idea that imprisonment and probation are both used excessively. (Morris and Tonry, 1990). It was argued that intermediate sanctions could relieve overcrowding, enhance public safety and rehabilitate offenders while producing cost saving to the jurisdictions that imposed them (Petersillia, 1998). (Morris and Tonry, 1990) argued that imprisonment and probation are both used exceptionally, with a near emptiness of useful alternatives in between. They argued that judges should be allowed a more graduated sentencing system that offers an selection of intermediate sanctions including fines, community service, electronic monitoring, house arrest, intensive probation and boot camps. This, they felt, was crucial as different punishments are viewed differently by various criminals. Boot camp prisons were designed to relieve the overcrowded prison system by reducing the financial costs to the state with the secondary goal of rehabilitating offenders (Mackenzie and Shaw, 1990). (Mackenzie and Shaw, 1990) found the majority of boot camp participants showed stronger positive feelings about their prison experience and were more motivated about the possibility of personal change rather than those who served their sentence in traditional prisons. (Hermes, 2008) stated, â€Å"From 1987 to 2007, the amount that states spent on corrections increased 127 percent, more than six times the 21 percent increase that states directed to higher education over the same period, according to the report. The report written from the Pew Center stated that, â€Å"the Pew Center on the States also shows that increases in states’ corrections budgets are far surpassing those for higher education.†(Hermes, 2008). The report from the Pew Center also showed that Connecticut, Delaware, Michigan, Oregon, and Vermont spend more on corrections than on higher education. Corrections expenses are higher than ever and are on the rise. If the corrections system does not change it will continue to cost states more and more every year. Funding these prisons this way takes money away from higher learning universities and colleges and the students of our future, the time for change is now. A community corrections sentencing strategy is effective in its ability to help rehabilitate offenders, keep prisons clear of intermediate offenders, all while serving the community by lowering costs of prisons and leaving room for the most violent offenders out in the community. Reference Page Community Corrections. (2002). In World of Criminal Justice, Gale. Retrieved from http://lib.kaplan.edu/login?url=/login?qurl=http://www.credoreference.com.lib.kaplan.edu/entry/worldcrims/community_corrections. Deschenes, E. & Petersilia J. (1994) . What punishes? Inmates rank the severity of prison vs. intermediate sanctions. Federal Probation, Vol. 58 Page: 3 Gale. (2008). West’s Encyclopedia of American Law, Edition 2. capital punishment Hermes, J. J. (2008). 5 States Spend More on Prisons Than on Colleges. Chronicle Of Higher Education, 54(27), A17. Mackenzie, D. & Shaw J. (1990). Inmate Adjustment and Change during Shock Incarceration: The Impact of Correctional Boot Camp Programs† Justice Quarterly, Vol.7: 1:125-150 Morris, N., & Tonry, M. (1990). Between prison and probation: Intermediate punishments in a rational sentencing system. New York: Oxford University Press. Pearson Education, Inc. (1995-2010). Sentencing and the Correctional System Summary, Chapter 11. Petersilia, J. (1998). A Decade of Experimenting with Intermediate Sanctions: What Have We Learned† Federal Probation. 62:7-20. Schwarzenegger, A. Governor (2010).http://www.kpbs.org/news/2010/jan/08/overcrowded-and-expensive-governor-addresses-calif

Alexander Graham Bell, Inventor of the Telephone

Alexander Graham Bell, Inventor of the Telephone Alexander Graham Bell (March 3, 1847–August 2, 1922) invented the telephone in 1876 when he was just 29 years old. Soon after, he formed the Bell Telephone Company. Bell could have easily been content with the success of his invention. His many laboratory notebooks demonstrate, however, that he was driven by a genuine and rare intellectual curiosity that kept him regularly searching, striving, and always wanting to learn more and to create.   He would continue to test out new ideas throughout a long and productive life. This included exploring the realm of communications as well as engaging in a wide variety of scientific pursuits that involved kites, airplanes, tetrahedral structures, sheep-breeding, artificial respiration, desalinization, water distillation, and even hydrofoils. Fast Facts: Alexander Graham Bell Known For: Inventing the telephoneBorn: March 3, 1847 in Edinburgh, ScotlandParents: Alexander Melville Bell, Eliza Grace Symonds BellDied: August 2, 1922 in  Nova Scotia, CanadaEducation: University of Edinburgh (1864), University College London (1868)Publications: A founding member of the  National Geographic Society, he helped launce Science magazineAwards and Honors: Albert Medal (1902), John Fritz Medal (1907), Elliott Cresson Medal (1912)Spouse: Mabel Hubbard  (m.  1877–1922)Children: Elsie May, Marian Hubbard, Edward, RobertNotable Quote: The inventor looks upon the world and is not contented with things as they are. He wants to improve whatever he sees, he wants to benefit the world; he is haunted by an idea. The spirit of invention possesses him, seeking materialization. Early Life Bell was born on March 3, 1847, to Alexander Melville and Eliza Symonds  in Edinburgh, Scotland. He was immersed in the study of sound from the beginning. His father, uncle, and grandfather were authorities on elocution and speech therapy for the deaf. It was understood that Bell would follow in the family footsteps after finishing college. However, after Bells two other brothers died of tuberculosis, Bell and his parents decided to immigrate to Canada in 1870. After a brief period living in Ontario, the Bells moved to Boston, where they established speech-therapy practices specializing in teaching deaf children to speak. One of Alexander Graham Bells pupils was a young Helen Keller, who when they met was not only blind and deaf but also unable to speak. In 1872, Bell met Boston attorney Gardiner Greene Hubbard, who would become one of his financial backers and his father-in-law. Bell began to court Hubbards daughter, Mabel, in 1873. They married in 1877. From Telegraph to Telephone The telegraph and telephone are both wire-based electrical systems, and Bells success with the telephone came as a direct result of his attempts to improve the telegraph. When he began experimenting with electrical signals, the telegraph had been an established means of communication for some 30 years. Although a highly successful system, the telegraph was basically limited to receiving and sending one message at a time. Bells extensive knowledge of the nature of sound and his understanding of music enabled him to conjecture the possibility of transmitting multiple messages over the same wire at the same time. Although the idea of a multiple telegraph had been in existence for some time, no one had been able to fabricate one- until Bell. His harmonic telegraph was based on the principle that several notes could be sent simultaneously along the same wire if the notes or signals differed in pitch. Talk With Electricity By October 1874, Bells research had progressed to the extent that he could inform his future father-in-law about the possibility of a multiple telegraph. Hubbard, who resented the absolute control then exerted by the Western Union Telegraph Company, instantly saw the potential for breaking such a monopoly and gave Bell the financial backing he needed. Bell proceeded with his work on the multiple telegraph, but he did not tell Hubbard that he and Thomas Watson, a young electrician whose services he had enlisted, were also developing a device that would transmit speech electrically. While Watson worked on the harmonic telegraph at the insistent urging of Hubbard and other backers, Bell secretly met in March 1875 with Joseph Henry, the respected director of the Smithsonian Institution, who listened to Bells ideas for a telephone and offered encouraging words. Spurred on by Henrys positive opinion, Bell and Watson continued their work. By June 1875, the goal of creating a device that would transmit speech electrically was about to be realized. They had proven that different tones would vary the strength of an electric current in a wire. To achieve success, they needed only to build a working transmitter with a membrane capable of varying electronic currents and a receiver that would reproduce these variations in audible frequencies. Mr. Watson, Come Here On June 2, 1875, while experimenting with his harmonic telegraph, Bell and Watson discovered that sound could be transmitted over a wire. It was a completely accidental discovery. Watson was trying to loosen a reed that had been wound around a transmitter when he plucked it by accident. The vibration produced by that gesture traveled along the wire into a second device in the other room where Bell was working. The twang Bell heard was all the inspiration that he and Watson needed to accelerate their work. They continued to work into the next year. Bell recounted the critical moment in his journal:   I then shouted into M [the mouthpiece] the following sentence: Mr. Watson, come here- I want to see you. To my delight, he came and declared that he had heard and understood what I said. Other Inventions Alexander Graham Bells curiosity also led him to speculate on the nature of heredity, initially among the deaf and later with sheep born with genetic mutations. He conducted sheep-breeding experiments at his estate to see if he can increase the numbers of twin and triplet births.   In other instances, it drove him to try to come up with novel solutions on the spot whenever problems arose. In 1881, he hastily constructed a metal detector as a way to try and locate a bullet lodged in President James Garfield after an assassination attempt. He would later improve this and produced a device called a telephone probe, which would make a telephone receiver click when it touched metal. And when Bells newborn son, Edward, died from respiratory problems, he responded by designing a metal vacuum jacket that would facilitate breathing. The apparatus was a forerunner of the iron lung used in the 1950s to aid polio victims. Other ideas he dabbled in included inventing the audiometer to detect minor hearing problems and conducting experiments with what today are called energy recycling and alternative fuels. Bell also worked on methods of removing salt from seawater. Flight Technology These interests may be considered minor activities compared to the time and effort he put into making advances in flight technology. By the 1890s, Bell had begun experimenting with propellers and kites, which led him to apply the concept of the tetrahedron (a solid figure with four triangular faces) to kite design as well as to create a new form of architecture.   In 1907, four years after the Wright Brothers first flew at Kitty Hawk, Bell formed the Aerial Experiment Association with Glenn Curtiss, William Casey Baldwin, Thomas Selfridge, and J.A.D. McCurdy, four young engineers with the common goal of creating airborne vehicles. By 1909, the group had produced four powered aircraft, the best of which, the Silver Dart, made a successful powered flight in Canada on February 23, 1909. Later Years and Death Bell spent the last decade of his life improving hydrofoil designs. In 1919, he and Casey Baldwin built a hydrofoil that set a world water-speed record that was not broken until 1963. Months before he died, Bell told a reporter, There cannot be mental atrophy in any person who continues to observe, to remember what he observes, and to seek answers for his unceasing hows and whys about things. Bell died on Aug. 2, 1922,  at his estate in Nova Scotia, Canada. Other Works and Legacy Although working with the deaf would remain Bells principal source of income, he continued to pursue his own studies of sound throughout his life. Bells unceasing scientific curiosity led to the  invention of the photophone, a device that allowed for the transmission of sound on a beam of light. Despite being known for his invention of the telephone, Bell regarded the photophone as the greatest invention I have ever made; greater than the telephone. The invention set the foundation upon which todays laser and fiber optic communication systems are founded, though it would take the development of several modern technologies to fully capitalize on this breakthrough. With the enormous technical and financial success of his telephone invention, Bells future was secure enough so that he could devote himself to other scientific interests. For example, in 1881, he used the $10,000 award for winning Frances Volta Prize to set up the Volta Laboratory in Washington, D.C. A believer in scientific teamwork, Bell worked with two associates: his cousin Chichester Bell and Charles Sumner Tainter, at the Volta Laboratory. Their experiments produced such major improvements in Thomas Edisons phonograph that it became commercially viable. After his first visit to Nova Scotia in 1885, Bell set up another laboratory there at his estate Beinn Bhreagh (pronounced Ben Vreeah), near Baddeck, where he would assemble other teams of bright young engineers to pursue new and exciting ideas heading into the future. Sources Vanderbilt, Tom. â€Å"A Brief History of the Telephone, From Alexander Graham Bell to the iPhone.†Ã‚  Slate Magazine, Slate, 15 May 2012.â€Å"The History of the Telephone.†Ã‚  Google Books.infoundiscoveredscotland.co.uk, Undiscovered Scotland: â€Å"Undiscovered Scotland: Alexander Graham Bell.†Ã‚  Scotfax: Religion in Scotland on Undiscovered Scotland.A Century of Lawmaking for a New Nation: U.S. Congressional Documents and Debates, 1774 - 1875: The Alexander Graham Bell Family Papers. Charles Magnus.

Modal Verbs

Modal Verbs Modal Verbs Modal Verbs By Maeve Maddox A reader wonders when the term â€Å"modal verb† began to be applied to the following helping verbs: can, could, may, might, shall, should, will, would. Writes the reader: When I was young, no teacher or college professor whose subject was English ever mentioned modal with respect to verbs.   So, whats with the modal stuff?   Modal seems to me to be nothing more than a current trend.   Can you tell whence and when modal sprang into being? Like this reader, I went a very long time before hearing these helping verbs called â€Å"modals.† The first time I heard the term was in graduate school- and I’d taught high school English for several years before going there. The Ngram Viewer shows the existence of â€Å"modal verbs† in printed books as early as 1848, but the term’s use begins to soar in the 1960s. The earliest OED citations for â€Å"modal verbs† in the context of grammar are dated 1933, the year that saw the publication of an influential textbook based on structural linguistics: Language, by Leonard Bloomfield (1887-1949). The importance of structural linguistics declined in the 1950s and 1960s as Chomsky’s theory of â€Å"generative grammar† displaced it, but the term â€Å"modal verbs† remained popular. Modal verbs are also called modals, modal auxiliary verbs, and modal auxiliaries. These helping verbs are used to show if the speaker believes something is certain, probable or possible (or not). For example: I may be able to travel to Tulsa with you. Must you contradict everything I say? Will my car be ready by this afternoon? Modals are also used to talk about ability, to ask permission, to make a request or an offer, and so on. For example: He could not lift the weight. May I go with my friends to the mall? As for being a â€Å"current trend,† the term may have been a trend in the 1960s, but after half a century, modal verbs are in the day-to-day grammar lexicon to stay. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Direct and Indirect Objects36 Poetry TermsHow often is "bimonthly"?

Nosologic imaging and its value for childhood brain tumours Essay

Nosologic imaging and its value for childhood brain tumours - Essay Example According to the research findings a latest technique has been established to develop brain nosologic images based on magnetic resonance spectroscopic imaging (MRSI) and magnetic resonance imaging (MRI). Nosologic images give a summary of the distinct lesions and tissues presence in a sole image. This is through pixel or voxel color coding in relation to the assigned histopathological class. The technique proposed utilizes advanced methods that cuts across image processing, recognition of patterns, segments and classification of brain tumors. For better understanding of how it functions, here is an illustration. For purposes of segmentation, a brain atlas that is registered in conjunction with an abnormal tissue that is subject -specific is retrieved from magnetic resonance spectroscopic imaging (MRSI) data. Subsequently, abnormal tissue detected is categorized based on pattern recognition supervised methods. In addition to that, there is computation of class probabilities for the ab normal segmented region. The new technique in comparison to former approaches is extremely flexible. Moreover, it has the capability of exploiting spatial information resulting to nosologic images that are improved. The combination of MRSI and MRI presents a new method of producing nosologic images exhibiting high resolution. Nosologic images with high resolution represent class probabilities and tumor heterogeneity which aid clinicians in making of decisions (Luts et al 2008, p.1). MRSI as a Powerful Diagnostic Tool In the current world, magnetic resonance spectroscopic imaging (MRSI) has been proved to be a diagnostic tool that is non-invasive and remarkably powerful. For instance, its ability of detecting metabolites has been extremely constructive in routine radiologic practices. This is because, it avails essential biochemical information regarding the organism molecule under investigation. In addition to that, magnetic resonance spectroscopy data has been helpful in various te chniques such as tissue segmentation. The data has played a critical role in a variety of biomedical applications such as tissue volume quantification, pathologies localization, pre-surgical diagnosis improvement, therapy planning and surgical approach optimization. These applications are significant in solving diverse segmentation problems. For better understanding of various techniques of solving segmentation problems, they have been split into various categories. These are such as, classifiers, thresholding, region growing, models of Markov random field and artificial neural networks. However, Canonical Correlation Analysis (CCA) has been proposed to be a reliable and fast technique for tissue segmentation. CCA is a technique founded on statistical method. Canonical Correlation Analysis has the capability of exploiting simultaneously the spatial and spectral information. The information characterizes the data of Magnetic Resonance Spectroscopic Imaging (MRSI). CCA is successful i n the application of functional data of Magnetic Resonance Imaging (MRI). The data has been useful in map sensor, cognitive and motor functions to brain specific areas. Thus, Canonical Correlation Analysis has been adopted for processing of magnetic resonance spectroscopic imaging data for purposes of detecting regions with homogeneous tissue. The regions are such as the sample characterized tumor region. The achievement of ultimate goal is reached via the combination of magnetic resonance spectroscopic spectral-spatial provided information and a subspace signal suitable for spectrum modeling of the tissue type characteristic, whose presence might be in an investigated organ and detection is needed. Canonical Correlation Analysis through the utilization of correlation coefficient quantifies the correlation between dual variable sets, and the spectra magnitude of the data measured and subspace signal. Afterwards, there is exploitation of the coefficients for

Are latin Americans growing more anti-AmericanExplain your answer in Research Paper

Are latin Americans growing more anti-AmericanExplain your answer in detail.C.Q.Resercher, July 21, 2006, Vol.16.issue 26 - Research Paper Example And since Latin America is its closest neighbor, it was natural for the United States to take active interest in developments in the region. Often disparagingly referred to as US' backyard, it was in Latin America that US' imperialist goals were first implemented. (Field, 1978, p.659) And the continuation of these goals has led to genuine grievances among Latin American intellectuals and masses alike. It then comes as no surprise that anti-American sentiment in this part of the world is steadily increasing. The rest of this essay will present further evidence in support of this claim. Looking at the history of American politics, the perception of the United States as an imperialist state was first mooted in the early part of the nineteenth century and the outbreak of the Spanish-American war in 1898 confirmed this fact. Indeed, the final years of the 19th century saw the peaking of American imperialist aggression as it occupied Cuba, Puerto Rico and the Philippine Islands – th e latter two eventually becoming American colonies. (Lens & Zinn, 2003) Unfortunately, though, not much has changed since the time of these conquests, creating a sense of resentment and despair among Latin Americans. ... All of these factors have established political institutions in many countries in Latin America. In several others, American involvement has sapped the economy to the brink of collapse. But when looks at the views of founding fathers of the United States, they have unequivocally stated such strategic and economic goals, albeit covered in polished language. For example, the early indicators of imperialist tendency can be found in the founding documents of the country. Even luminaries such as Thomas Jefferson have articulated an imperialist vision for the United States in no unclear terms. The annexation of Louisiana in the eighteenth century is seen as the first act of this vision. During the nineteenth century, the U.S.' foreign policy was largely confined to the American continent, with Central and Southern American regions being focal points. (Sawyer, 2004, p.115) As is typical of imperialist propaganda, convoluted justifications were given for aggressive foreign policy. It was sta ted that lands of 'semi-civilized' and 'primitive' peoples were occupied in order to bring Western civilization (which is supposedly superior) to these lands. Empire expansion was also projected as benign and compassionate, for Christian missionary work was invariably associated with it. Propaganda also had it that the standards of living of subjects of the empire will eventually rise. On the whole, imperialist enterprise was promoted using these vapid and empty slogans and motives. (Lens & Zinn, 2003) But sooner, the affected masses came to see these projected noble goals for what they are. And the stirring currents of dissent in Latin America today are one of its manifestations. America's destructive interventions in other parts of the world has also disillusioned many

In Burmese Days George Orwell vividly describes life in a British Essay

In Burmese Days George Orwell vividly describes life in a British overseas colony in the waning days of imperialism - Essay Example Though the Europeans do little work, they complain about the prick heat and the possible acceptance of the locals into their exclusively European club. An overwhelming majority of British holds themselves superior to the Burmese and feel they should rule over the less intelligent niggers. In the story Elizabeth, the orphaned niece of Lackersteen’s, is surprised by Flory soft nature towards the locals. Elizabeth also learns from Mrs. Lackersteen’s that Flory keeps a native Mistress while she detests the locals and views them as ‘beastly’. The relationship between the Europeans and the natives can be further described as discriminative. European men have intimate relationships with the natives, but the natives are strictly prohibited from marrying Europeans. A child born of a native and a European is regarded as an outcast and denied a job by the government until they denounce their European blood (Orwell 98). Further cruelty between the native Burmese and th e Europeans is shown when Maxwell, the acting Divisional forests officer shots a local rebel. Maxwell is brought back to the town dead a few days after that. A tense situation occurs between the locals and the Europeans, and the situation deteriorates after Ellis launches a spiteful attack on the local native children. Ellis decision to punish the children instead of the culprits responsible for Maxwell’s death proves that the relationship between the natives and the Europeans is that of a slave to a master (Orwell 84). Though the British do not despise the Asians as much as they detest the local Burmese natives, the relationship between the two is not hospitable. The European community is highly against the acceptance of Dr. Veraswami an Asian into the exclusive European club. Based on Dr. Veraswami’s thinking, the British also views their position as superior to the Asians. Dr. Veraswami views his Asian kind as lesser humans compared to the Europeans (Orwell 59).This view can be presented as the same view possessed by the Europeans as majority of them are against acceptance of Dr. Veraswami into the all inclusive European club. Finally, Dr. Veraswami is demoted after the death of Flory, his only European supporter. U Po Kyin a corrupt magistrate plots the escape of a prisoner, causing a rebellion which is blamed on Dr. Veraswami. Magistrate U Po Kyin plans to deny the doctor a position in the European club and claim the membership instead as he feels a non European is not deserving of a position in the club. The Asians view the Europeans as superior, and the gulf between them is widely divided by race and classifications of the inhabitants of the small town. The race composition is divided into: Europeans, Chinese, Asians and at last Burmese natives. In the story we find that Dr. Veraswami wants to be part of the exclusive European Club although he doesn’t plan to attend any of the sessions (Orwell 101). Dr. Veraswami only wants to be pa rt of the club because of the social prestige and respect that is given to members of the European club, particularly because he would be the only Asian member of the club. Dr. Veraswami also views his kind as lesser human beings, stressing the fact that the Asians considered the Europeans superior. The British view their main mission as economic exploitation and colonization of the

The Impact Of Social Media Business Essay

The Impact Of Social Media Business Essay This paper presents the significance of the new and innovative economy to organizational development, adopting to the business environmental changes and managing. Design/methodology/approach -The paper analysis the factors that increase the role of social media (SM) and their influence to changes in the value added in the organization. Findings The paper contributes to the discussion about the importance of social media by enabling the access to the knowledge and the Research limitations/implications The concept is based on a theoretical view of the innovative new economy, knowledge management and the impact of social media on value creation. Practical implications out that the Originality/value SM leads to the fact that we are not talking about knowledge management, but about enabling access to knowledge. SM influence on the formation of chain supply and consequently to the value added in the enterprises in innovative economy. Keywords innovative economy, knowledge management, networking, organizational changes, social media, value added chain Paper type Research paper Introduction Sustainable development and increased uncertainty in the business environment are forcing companies to inflict as a strategic goal a constant reconstruction of a comprehensive infrastructure. This renewal based on a more flexible organizational structure (internal environment) including the introduction of modern technologies for the implementation of relationship marketing and renovation of the technological innovations. Technology has with the phenomenon of the Internet and the development of mobile networks transformed the way in which our society communicates and socializes. Technology is no longer the domain of developers and users, but is becoming a central democratic element, which allows for the continuing presence of society.  [1]   Conservative organizations demonstrate the requirements of change management policy and organizational structures based on the Taylor paradigm of the hierarchy. At the same time, it has to be aware of the ability to develop and achieve at least basic levels of literacy in the field of modern information and communication technologies (ICT), which plays an important role in the success of both economic and social development. By achieving their strategic objectives, companies will be affected by the increase in productivity, efficiency, added value and consequently, the development of economy and society [11], [20]. The business environment has been necessary to realize the negative consequences of ICT developments with the emergence of high-tech crime. Such abuses are increasing in frequency on both IT and radio-diffuse technologies. The crimes are divided into those where computers are used as a means of enforcement (computer related crime) or as an object of enforcement (computer crime) and criminal actions in the field of illegal use of the Internet [41]. In such an environment it is difficult to define and determine the appropriate boundaries of business. Competitors do not compete only with similar (or identical) business models. New ones are emerging with different approaches, techniques and thoughts that undermine the traditional rates set market share [8] (figure 1). Influence of technology development to the organizational changes Phenomenon of the Internet in the new economy has influenced in the early nineties of the twentieth century (including the Internet or the digital economy  [2]  ), the rise of the third wave of capitalism. During the last economic crisis and recession, which ended 2009 and the consequences of which the world felt in the form of low economic growth, the emergence of Internet technology, joined the digital technology  [3]  , which further affects the changes in global markets, which point out in the behaviors of the consumers and in developing new business models [37]. SOCIAL MEDIA ORGANIZATIONAL CHANGES AND ADOPTION LEGAL AND ETHICAL NORMS TECHNOLOGY GLOBALIZATION PROCESS ORGANIZATIONAL EFFICIENCY COMPETITIVE ADVANTAGE VALUE ADDED ACESS TO KNOWLEDGE The new economy has in the early 21st century led to changes in strategies, structures and management styles. For managers it is expected to dominate the release, management and use of resources, in contrast to the strategies of the old economy, which stress that the management strategy to manage the acquisition and ownership need to defend their own resources [28]. An increasing role in the technological field of ICT in the past few years has been seen in mobility, cloud computing, business intelligence systems, and SM [16].All these factors assume a leading role in ICT in developed and underdeveloped economies. Technology and economic growth during the period of transition from the new innovative economy have become inseparable [27], [37]. Innovative economy in the process of organizational evolution introduces new approaches for the development of business models. Even in the early twentieth century in the so-called old economy there was a predominant position that for a successful (profitable) business to occur significant active ownership (hierarchy) must be implemented and that those organizations need to introduce a vertical organizational structure. In the eighties in the so-called the new economy, knowledge and the flexibility of organizational structures started to significantly affect the performance of companies. In the innovative economy innovation and intuition are becoming the key success factors [9], [21], [39]. Organizational changes include internal and external factors, technology, markets, the legislation (emphasis on the protection of intellectual property), which is in line with new processes, restructuring and mergers and takeovers. Seventy percent of organizational change efforts fail. The causes for failure can be found in the fact that managers skip critical elements in the processes of change [34]. Innovative economic theory (in contrast to neoclassical) follows from the thesis that capital accumulation is the main vehicle for economic growth in todays knowledge-based economy. To change so there is also the global financial theory that during the innovation, economy favors Asset Management prior to ownership. This new business logic derives from the thesis that economic growth in the innovative economy arises due to the final product or services that are incurred as a result of knowledge [3]. The innovative entrepreneurship that has been developed based on R D and the down-regulation of activities, highlights the risk upon capital and intellectual property (patents and licenses) and fosters a networking organization that enables collaboration between companies (e.g., clustering). In the innovative economy, partnerships among organizations are based almost exclusively on human capital. Economic capital has lost the importance it still has in the new economy [7]. Network economics considers integration as a strategic instrument that affects the growth of knowledge, and increases the role of information and human knowledge in a knowledge society. The concept of network management is important as a management style that builds or appropriates synergies, particularly between information management, knowledge and human resources. Knowledge and behavior have become a power not only to the new economy but also to the innovative economy [10], [33]. Networking promotes the importance of Supply-Chain Management for the success of which it is necessary to provide unknown knowledge and prepare for the changes brought about by the development of social media  [4]  and their introduction into business operations [13], [22]. The advantage of the network structure is two-way communication. Processes operating is not run in isolation because, with two-way communication typically every person can communicate with any other person, and information can move freely within an organization f [8], [42]. Knowledge and information are part of the supporting information system which enables their transfer and processing (from the data to the end of wisdom), it is determined by knowledge management. In the given concept network knowledge management can be defined as a shift from a transaction perspective in the distribution of inter-organizational knowledge management process. Specifically, this means that the members of each exchange acquire specific skills needed to support decision-making [40]. Individual companies use outsourcing management activities in order to minimize the operating costs. Companies are therefore compensated for: the purchase of thier own information system (introduction of cloud computing), own implementation of marketing activities (setting up their own social platforms on the existing activity), finance, shared services and the production specific parts of a product, of which the production is not a core activity. The company has to be aware that decisions on the implementation of external operations are risk and that such decisions significantly affect company performance [20]. Management of supply chains is an important part of the value chain by Porter [30], who developed a model to determine the development of rival advantages. Porter stresses the need to identify competitive advantages seen in the company as a whole. Cost-effectiveness and successful differentiation are important factors in the chain of activities for the success of companies that bring value to customers. In the Internet age, the value chain has become a basic tool for understanding the impact of information technology on business. The company starts to integrate the value chain and entire value system, which includes suppliers, distribution channels and consumers. Importance of Supply-Chain Management SCM and customer relationship management CRM is to bring together applications, which include consumers, distribution channels, supply links for ordering example, production orders and deliveries. Development of new technologies to further product development or integration services an d exchange of complex models among partners and consumers, which build on the exchange of information through social media. The show began after the onset of the need for identifying the impact of social software solutions upon knowledge management and determining the value of knowledge in enterprises [6], [31], [38]. Von Krogh [38], points out that the SM leads to the fact that we are not talking about knowledge management, but about enabling access to knowledge. Social tools are in fact opening channels of communication with businesses, universities, research institutes, suppliers, customers, users, competitors, etc. This theoretical overview ended with description of the quite new concept of the creative economy. It connects creativity, knowledge and innovation economy. The concept is to encourage investment in innovative technologies and to encourage a period of recession, a new economic cycle and stimulate economic growth [14]. The importance of new technologies for the business development Software applications based on the Internet are entering into all aspects of industrial and service sectors. Web technology provides better opportunities for companies to create strategic priority positions, than they could before any other information technology [31]. An issue that Porter [31], exposed is how to use the Internet in a way that will influence an increase in economic value? The author exposed two factors that determine profitability: industry structure and sustainable competitive advantage; a universal factor which exceeds any form of technology or business. Their effectiveness varies from company to company and from industry to industry. The Internet has an important impact on business development and in connecting relations in business to consumer (B2C) and business to business (B2B). Thus it has gained an important role in company performance and thus results in profit, which depends on the specifics of individual companies or industries. The expansion of online por tals and blogs is increasing the communication among Internet users (potential customers). This leads to an exchange of opinions on the quality of products or services. The Internet has influenced the development of relations between consumers (C2C), which has a significant relationship to the creation of consumer perception of the quality of brand or company reputation. Progress and development of Web technology have an enormous impact on the evolutionary changes in social, economic and cultural fields [32]. A capacity to adapt is conditional with changes in organizational behavior such as with the initiation and adaptation of technological innovations [36]. CRITICAL INFRASTRUCTURE eeffeeeeeeeeccddddd+++++*****INFRASTRUCUTRE interactivity applications Growth of do commerce on demand connect communicate collaborate real time on demand (from) distance *Critical infrastructure: IT developments and breakthroughs Organizations have to adapt to changes in environment if they wish to survive. In the 21 century we are witnesses to global warming and climate change. Society and organizations are looking for solutions within the concept of sustainable development, which will affect all levels of contemporary culture organizations, whose task will be a close relationship with global challenges. Private organizations will need to consider how environmental responsibility starts in their basic concept of development and this will also affect the organizational culture [35]. In cultural fields organizations are exposed to cases of managing the culture and limiting behavior of group members through sharing the same norms. In todays increasingly networked and virtual world one must be aware that each group consists of members coming from different social background, ethnic group, country, etc All this affects in to the culture of the organizations [35]. Launch of new ICTs in the knowledge-based industry The knowledge-based industry achieves its performance with the ability to develop new knowledge and the use thereof in the development of new products and services. Within organizations, the emphasis on knowledge management, and the processes within an organization geared to the development and dissemination of knowledge throughout the organization. An essential role in these processes is played by the workforce at all levels of he organization; whose ideas and insights serve to create knowledge, and the organizations competitive advantage (A Dictionary of Human Resource Management 2008). Between knowledge based industry classified automotive industry, information industry, pharmaceutical and healthcare industries and media and entertainment industry Phenomenon online platforms that represent social media (SM) (Table 1) have acquired a large force in 2004, when Facebook announced: We give people the power to share and make the world more open and connected [23]. During this period a new form of social media has formed, Twitter, which currently has a billion registered users who generate 175 million messages (tweets) daily. Use of online media is growing people and organizations use them for self-promotion, dissemination and the exchange of information users express their opinions, criticisms and compliments and straight communication [2]. TABLE I: examples of social media for business 1. Social-Media/Social-Bookmarking Sites: for share favorite sites on the Web with potential customers and business partners by commenting on, uploading and ranking different news, articles and company blogs. Reddit, Digg, Del.icio.us, Technorati, Ning, Furl, WikiHow, Youtube, Ma.gnolia. 2. Professional-Networking Sites: online networking communities for companies or individuals for promotion, recruiting, business opportunities. Linkdeln, Xing, Focus, Facebook. Ecademy, Research gate, Plaxo 3. Niche Social-Media Sites: sites convenient for linking up for attainability business target audience. Pixel Groovy, Mixx, Tweako, Small Business Brief, Sphinn 4. General Social-Media Sites: opportunities for advertise, promotion etc. Wikipedia, Newsvine, Wetpaint, Twitter 5. Job sites: suitable for searching for high qualified candidates. CareerBuilder.com, The Wall Street Journals CareerJournal, Sologig Todays knowledge society, in addition to knowledge-intensive processes, is including the benefits of creating and finding new information with communication technologies. Following the implementation of new web-based solutions (Web 2.0) the term Enterprise 2.0 has been established for companies using new technological solutions that include digital media and social software solutions for business purposes [23], [24]. Social media tools enable the creation of new forms of connections and contribute to the maintenance of social connections (networks). It has never been possible to share mutual information and knowledge so quickly on a global scale. Social media allow instant transfers of video and picture material, as well as maintaining blogs. This gives rise to the joint efforts of the public resulting in a new, often freely accessible database of information and knowledge. The design and structure of social media links the development of digital media technologies (e.g. digital signage) and the decline in prices increasingly influence in facilitating the transfer of information events in ways not previously possible (e.g., corporate television, video portals, etc.). Social networks are growing in different environments and strongly influence the changes in society, technology and business practice [15], [12]. e commerce New IT capabilities competitive strategies efficiency of operations social networks rule of management Companies should be aware that the customers (internet tools users) are becoming the new marketers (viral marketing: mouth to mouth communication + SM), with extensive opinion-leading talks about the brand (table 3) [12]. All these factors come together through social media to create an external image of the company, which will depend on its reputation and consequently, the value of the firm (e.g., informing the interested public through the website if a corporation, showing the relationship to both owners and the media and consequently, affect the value shares) [18]. Organizations have no influence upon customer publications through social media. They can only publish a retaliatory explanation later and try through to decrease potential damage to their image. Viral marketing has had an influence on reducing the role of PR and marketing agencies. Technology today allows companies to create personal communication blogs, or use other similar social platforms. Companies can even invest in their own social programs and store and transfer them via digital media. Social media Customer Viral marketing Customer Viral marketing Customer Organization Fig. 1. Social media communication The development of the management skills based on the influence of technological change which lead to existence of the concept of KM 2.0. Von Krogh [38], notes that in the context of the impact of social software solutions onto the generation of KM and upgrades to increase the added value of organizational knowledge, there is a need to focus on: â‚ ¬Ã‚ ­ Identification of indications of how people adapt their communication with the external environment in terms of quality, distinctiveness and ownership of data, information and knowledge, â‚ ¬Ã‚ ­ How people account for the risk of sharing their content with strangers. Are people receptive to the issues of ownership and transfer of data between strangers (the problem of transmission of information from researchers and developers on outside experts to help create the so-called open innovation? â‚ ¬Ã‚ ­ How it affects the takeover or merger of the development company that owns the new technologies developed by its members to communicate with experts in acquiring. The impact of social media to value added in knowledge-based industries Knowledge is already seen as the key factor of a sustainable competitive advantage in the new economy. An organizations need to develop an organizational culture to raise the level of awareness of employees to create and share knowledge is the basic concept of business, allowing further growth of the organization. An organizational culture based on sharing knowledge, providing opportunities for the development of KM processes, which are closely associated with the creation of added value is essential [19], [29]. The organization has to take its objectives into account, their knowledge and know-how from the environment, to establish a policy to customer relationship management (CRM) and suppliers, develop a marketing strategy that provides market positioning and design of brand loyalty. These resources constitute social capital, which occurs in two forms: as an internal adhesive to create the organizational culture or as an external agent relationship. Keeping these two forms of social capital requires different approaches to individual forms [26]. Social media has become an important source of knowledge and enables the creation of the content value chain. This is achieved by linking complementary organizations and respective organizations with their distributors and customers [26], [38]. The purpose of networking between organizations is the tendency to develop and implement technology solutions and processes that will enhance the organizational added value and bring added value to the customer in the form of utility value. Linked organizations that constitute the value chain have to reach decisions on strategies to increase the added value (e.g., acquisition, accumulation and divestment) with a consensus with partners. In order for successful participation to occur in the value chain, organizations have to identify common goals, be complementary and trust each other [25]. Knowledge that is transmitted through social media will impact favorably on added value provided that the information delivered to the customer at any moment will be of sound quality, accuracy and up-to-date.. The increase in the effective implementation of the dissemination of information via the SM (Facebook, Twitter, Youtube, proprietary platforms, etc), Increase the dissemination of information on the advertised product, service, etc Organizations must ensure that the flow of information through social media is properly secured, and that they will not lose their knowledge [38]. With such policy the use of SM in the field of marketing communication in knowledge based industry will increase the reliability of the information and the general perception of loyalty to the brand and the organizations good name. This will increase the ROI of social media compared to classic media [18]. Consequently this will lead to higher added value in knowledge based industry. Management changes Processes of creation Results the value added with SM HRM Technological development enabling the aces to knowledge financial performance Enterprise infrastructure Relations in supply change feedback Marketing trading non financial B2B, B2C and C2C performance Service unconscious marketing BSC, human capital Unwanted marketing (spam) Conclusions The emergence of the Web in the new economy has highly influenced the development of new forms of communication and socializing. With the expansion of social media during the innovative economy there have been qualitative leaps in the communication and transmission of information. Social media has changed the focus on KM from managing the knowledge to the providing of the access to knowledge. Social media allows access to data and video information to a broad range of potential consumers. The proper marketing communication strategy using SM allows both a permanent presence in the IT ecosystem and quick response to any negative responses to the public. The inexpensive media campaign over the SM reaches a relatively large volume of potential consumers, indeed in any time of day and affects the higher ROI than by the use of traditional media. Consequently, it affects the higher value added to the organizations. Literature review A Dictionary of Human Resource Management. 2008. E. Heery and M. Noon, Ed. Oxford University Press. [Online]. Available: http://www.oxfordreference.com/views/ENTRY.html?subview=Mainentry=t162.e679 P. Andre, M. Bernstein and K. Luther, What Makes a Great Tweet? Harvard Business Review, vol.90, no.5, May 2012, pp. 36-37. C. Antonelli. 2003. The Economics of Innovation, New Technologies, and Structural Change. London, GB: Routledge, 2003, ch. 2, pp. 82 Http://www.oxfordreference.com/views/ENTRY.html?subview=Mainentry=t162.e679 M. Assen, B. 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